When it comes to marketing, sometimes you need to just “trust your gut”
By Melanie Hollingsworth I love reading blogs and could lose myself in them for hours. There’s nothing more interesting than reading the opinions of others you’d never get the chance to meet and...
View ArticleThe Power of a Simple Insight
Being in the business of insights, it strikes me that often people feel that insights need to be big, revolutionary statements that shake up the system and change the way we look at things. And while...
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Brands We Love – Dyson
$400 Fan – maybe not so ludicrous after all! By Melanie Hollingsworth and Jeanie Hendrie If you had asked me if I would ever spend $400 on a fan, the answer unequivocally would have been “no”. If you...
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Brands We Love – Sophie the Giraffe
The world’s most famous baby toy that doesn’t need to convince us of its worth. By Melanie Hollingsworth If you’re a parent, I have two questions for you: 1) Did or does your child have a Sophie the...
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Brands We Love – Ironman Triathlons
The ultimate sign of brand devotions = tattoos! By Melanie Hollingsworth There are a lot of ways to show your love for a brand – buy it religiously, like it on Facebook, dress yourself from head to toe...
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Brands We Love – Songza
It’s late Friday morning and I’m listening to music to get fired up! By Melanie Hollingsworth Online music streaming sites are nothing new. And though I’ve been talking about them for years with...
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Brands We Love – Virgin
Inspiration on how to capture attention. By Melanie Hollingsworth For this blog we try to not talk about ‘bigger, more obvious’ great brands but after seeing the latest video for Virgin America,...
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